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Insight ADVANCE | Proven For Instructional Coaching

Support, mentor, and develop educators using our secure video platform for self-reflection, peer feedback, professional development communities, and asynchronous or synchronous instructional coaching. #GrowthVsGotcha

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Our Story

HubSpot Video

“ADVANCEfeedback kept us connected when our world felt so disconnected.” 

- Dr. Stephanie Hofer, assistant superintendent 


Harvard University's Center for Education Policy Research's Best Foot Forward Video Observation Toolkit

edtech cool tool winner
Award of Excellence 2015 - Tech & Learning

Create a culture of growth versus gotcha with professional development communities, instructional coaching, educator training and more.

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"Our teachers are excited about using ADVANCEfeedback and video, because more than anything, it removes the 'gotcha' piece of teacher evaluation. Video shows us clearly what is and isn't working. The product helps to create a rubric-based, growth-focused dialogue between the teacher and administrator." 

Kathryn Procope, Principal in Washington DC


"We were looking for a way to ensure our administrators, evaluators, credentialed observers, and other evaluators were calibrated to our state-wide teacher evaluation system. Through the Insight ADVANCE Suite, our observers now have access to consistent, high-quality and interactive professional learning modules on the components of our evaluation rubric."

Laura Schneider - Director, Educator Effectiveness, Delaware Department of Education

"I just wanted to share with you how impressed I am with ADVANCEfeedback®. My first round of informal in-person observations have been wonderful and the tool is both user friendly and offering everything an observer would need to generate a great report."

Vanessa Belair, Principal
Delta Elementary Charter School, California

"What led us to using ADVANCEfeedback was the need to utilize technology and focus on growth, giving ongoing feedback to teachers without adding extra people or time."

Dennis Dotterer, Executive Director of South Carolina TIF System from the South Carolina Department of Education

"This year we used ADVANCEfeedback® to provide authentic reflection and discussion to our teacher candidates. The platform supports annotated feedback on classroom videos. Feedback from teacher candidates was favorable. Some reported “ah-ha” moments while watching and commenting on personal lessons and lessons taught by peers. Others said that seeing everything happening in class enabled them to identify areas where they needed to change their teaching practice. We plan to expand use of the platform next year."



Rebekah Ralph, Instructor of Edtech and edTPA Coordinator, Department of Education at LaGrange College in Georgia

"With ADVANCEfeedback I can share videos with the leadership team, in PLCs and I can put myself out there when coaching other teachers by sharing my classroom videos with them as well."

Melonee Mattie, Teacher and Instructional Coach, Wade High School, South Carolina

"Insight ADVANCE, in my mind, is the clear frontrunner on evaluation software that fully leverages the capability of video as an instructional and reflection tool. They also believe in the concept of supporting coaches and looking at evaluation as a growth opportunity through video. #Gamechanger"


PJ Caposey, Superintendent of Meridian of Chicago

“As part of E3, we’re focusing on coaching, professional development, and leadership development in order to positively impact student achievement. The Insight ADVANCE suite of products will not only support these efforts within our district, but also connect us and facilitate collaboration with districts in Texas, South Carolina, and Delaware.”

Dr. Danny Mendez, Director of Secondary Education at MSD of Decatur Township in Indiana

Growing teacher practice is hard--especially with budget constraints. As former teachers, coaches, and district administrators, we've been there.

This is why we've made it our mission to give you the tools you need to support the entire feedback loop for ALL educators—including for self-reflection, observation, coaching, evaluation, calibration and training. We can help you restructure your instructional coaching program, have it run more efficiently, and save you precious budget dollars.

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